The Ultimate Guide to Dental Marketing Strategies to Getting More Patients
In a world where everything is going digital, it is essential that your dental clinic has an effective dental marketing strategy in place to help you get more patients.
With over 85% of people now researching businesses online before they make a purchase or book services (source: Hubspot), it is essential that your dental clinic appears high up in search engine results and that your website and online presence are as strong as they can be.
The most important thing to remember with digital marketing for dentists is that you are not just competing against other dental clinics in your area; you are competing against every other business that appears in search engine results for keywords related to dental care.
This means that you need to make sure your website is optimized for the Google algorithm. You must ensure you are active on social media and that you are regularly publishing high-quality content that will help you attract new patients.
There is no doubt that doing all the necessary things to get to a high position on Google search is tough, time-consuming, consuming & daunting when you do not have experience in executing a digital marketing strategy. That is why it is best to hire someone who really knows how to get your dental practice to a leading position online.
The correct marketing mix depends on your location, your competition, what digital marketing components are already in place and numerous other factors. Here is a step-by-step guide to getting started with digital marketing for your dental clinic. The following are some of the most compelling marketing ideas for dentists. :
Create a visually appealing website rich in relevant content:
Your website is the foundation of your dental marketing strategy. Don’t try to build a website on the cheap. This is the centerpiece of your dental marketing strategy, if it looks amateur, you are stuffed. All of your digital marketing activities are tied directly or indirectly to your website, so make it look good and remember, content is king. You must have good content.
A website is your first step in claiming your space on the internet. It’s a digital platform that can be used to achieve a range of business objectives, from providing patients with appointment booking capabilities to showcasing reviews and testimonials. In order to create an effective website, you’ll need to work with a web design company that can help you create a site that is both visually appealing and functional.
The right web design company will understand the needs of your dental practice and work with you to create a website that meets those needs. That’s why we created Wellmarkit. We only work with the Health & Wellness business owners, so we know your business, your challenges and the strategies that are working for your competitors.
With a high-quality responsive website, you’ll be able to attract new patients, improve communication with existing patients, and provide a platform for online bill payment. Investing in a website is an essential step in establishing your dental practice’s presence online.
90% of website visitors judge a business by the quality of the website. If your dental practice website is appealing, informative, engaging & user-friendly, you can expect more quality leads and a higher conversion rate of visitors to become clients.
Optimise your Google Business profile:
Your Google Business profile is your dental clinic’s digital business card. It has all the crucial information about your business and it is a key requisite to qualify as a credible business on Google.
With a Google Business profile you can: manage how your business information appears across Google, reach and engage with customers, and collect insights about your customers.
Google Business profiles help you to connect with new and existing customers and promote your business on Google Maps, Search, and Google+. Google Business profiles are free and easy to set up. To get started, create or claim your business profile. Then, add photos, videos, descriptions, services, products, location information, hours of operation, contact information, and other details that let customers know what makes your business special.
You can also manage reviews and messages from customers, see insights about how customers find and interact with your business online, and make updates to keep your listing accurate and up-to-date. Creating or claiming your Google My Business profile is just the first step in optimizing your GMB profile for success.
Once you’ve claimed or created your GMB listing, be sure to regularly update your listing information, respond to reviews promptly (and graciously!), add new photos frequently (customers love seeing new content!), and take advantage of Google’s many other features – like posts – to keep your listing engaging and informative. Google My Business is an incredibly powerful tool – make sure you’re making the most of it!
SEO Marketing for dental clinics:
SEO is a complex and ever-changing field, which is why it’s important to work with a team of experts who are up-to-date on the latest best practices. At Wellmarkit, we specialize in SEO marketing for dentists & for Health & Wellness business owners. We can help you to create an effective SEO & digital marketing strategy for your dental clinic, tailored to your specific situation.
To learn more about how we can help you improve your website’s search engine ranking, contact us today.
At Wellmarkit, our team of experts have extensive experience in helping dentists boost their SEO rankings and drive more traffic to their websites.
Local SEO Marketing for Dental Practices
Local SEO is one of the most recommended digital marketing strategies for dentists to target a wider range of audiences. Google rates Local SEO as a crucial way to market your business online in your local community. Most of the searches on Google are associated with search phrases- “best dentist near me” or “best dentist in (location)”. You can establish your business as a friendly local dental clinic that is easy to access and trust.
When potential patients use these local SEO search terms, they are more likely to visit your clinic compared to those who use general dental terms such as “dental implants”. Utilizing local SEO will help you reach patients who may not have been exposed to your dental services otherwise. And since local SEO is one of the most affordable marketing strategies, it is an excellent way to get the word out about your clinic without breaking the bank. When used effectively, local SEO can be a powerful tool that helps you attract new patients and grow your business.
PPC (Pay Per Click) Advertising for dental practices
PPC, or pay-per-click, advertising is a great way to increase the visibility of your dental clinic online. PPC ads on Google, Bing and other platforms can help you target potential patients who are actively searching for dental services online and direct them to your website or landing pages.
With PPC, you can establish your lead-generating content and CTAs on top of SERPs. With the help of competitive keywords and expert placement, you can easily connect with your target audience. PPC is an effective way to reach new patients and grow your dental practice. For more information on how PPC can help you grow your dental practice, contact our team today.
Social Media Marketing
Social media platforms like Facebook, Twitter and Instagram provide a great opportunity for dentists to connect with potential and existing patients, build relationships, and promote their services. By regularly posting engaging content, running competitions, and promoting special offers, we can help you to increase brand awareness and drive traffic back to your website. Being active on social media is not a substitute for consistent content creation i.e. blogging on your website. It can be a compliment to it.
Email marketing allows you to keep in touch with past and current patients, update them on any changes or developments at your practice, promote special offers or events, etc. By sending regular newsletters or email campaigns, we can help you stay top-of-mind with people who are already interested in your services.
Content Creation – Marketing Ideas for dentists
Creating high-quality blog posts, infographics, eBooks, case studies, etc., is a great way to attract new patients to your website as well as improve your SEO rankings. By regularly publishing interesting and informative content that is relevant to your audience, we can help you establish yourself as a thought leader in your industry, which will build trust and credibility with potential patients. Wellmarkit have fantastic rates on blog post writing and content creation for dental practices.
These are just some examples of how we can help you boost your digital marketing efforts and get more patients through the door of your dental clinic. To find out more about our services or discuss your specific needs with one of our team members, please don’t hesitate to get in touch today!
There are many benefits to implementing a good digital marketing strategy for your dental clinic, including:
1) Helping you attract new patients who are looking for dental services in your local area.
2) Increasing the visibility of your clinic online
3) Boosting your SEO rankings
4) Driving traffic back to your website
5) Keeping in touch with past and current patients
6) promoting special offers or events.
7) Establishing yourself as a thought leader in your industry
8) Helping you to build trust and credibility with potential patients
9) Increasing the number of appointments booked at your clinic
10) improving patient retention rates.
Digital marketing for dentists doesn’t have to be complicated or time-consuming. By working with a reputable digital marketing agency like Wellmarkit, we can help you create an effective digital marketing strategy tailored specifically for your dental clinic that will help you achieve all of the above – and more!
Contact us today to find out how we can help grow YOUR business! To find out more about our services, get in touch today via the contact form or book a 30 minute Discovery Call.