Custom-scoped to your clinic. You receive a detailed proposal within one week of the discovery session.
No pressure. If we’re not the right fit, we’ll tell you. Leave with a clear next step – even if you don’t hire us.
Many clinic websites look fine. They just don’t perform.
The difference is measurable. A clinic website converting 1% of visitors into enquiries versus 5% — at an average patient value of €200 and 500 monthly visitors — is a revenue gap of €4,800 per month. That is €57,600 per year leaving through a website that looks fine but isn’t converting visitors to patients.
That gap compounds. Every month the website underperforms is another month of enquiries going to a competitor whose website converts better — not because their clinical work is stronger, but because their patient journey is.
The problem is not usually design. It is architecture, copy, booking integration, and follow-up — the components that turn a visit into a booked appointment. When those components aren’t working together, the website is a brochure, not a system.
A website tells people about your clinic. A patient acquisition system converts them into booked patients.
The distinction matters because most clinics that invest in a website build get the first without the second. They have a credible online presence. What they don’t have is a connected system where every component — the website, the booking flow, the enquiry capture, the follow-up sequence, the automation — works together to turn interest into revenue.
A website without the system is a brochure with a contact form. A patient acquisition system is a front-end revenue engine that runs consistently, captures every enquiry, and follows up the ones that don’t convert immediately.
That is what this engagement builds.
Most web developers just build what you ask for. We build what your clinic actually needs. Every page structured around the treatments you want to grow, the objections patients have before they book, and the trust signals that close the gap. Clinics we build for convert 3–5x more visitors into enquiries than the sites they replace. You bring the clinical knowledge. We turn it into booked appointments.
Most web developer have never implemented healthcare AI & can't recommend the best options for your situation. We do all that - AI receptionist for out-of-hours enquiry capture. Patient communication automation for reminders, recalls, and follow-up sequences. Clinical transcription where it saves genuine time. Every tool configured with clear data handling standards and clinician oversight. If it doesn't improve the patient journey or reduce staff workload, we don't install it.
Most web developers add a form and calls it done. We connect booking directly to your practice management system — your appointment types, clinician availability, scheduling rules, capacity logic — so patients book at any hour and every appointment lands in the right diary without your front desk lifting a finger. Dentally, Exact, Aerona, CompleteGP, Socrates, Helix, Medserv, Healthone. We've configured them all.
Most web developers don’t think about what happens after someone visits your site. We do. Every enquiry — phone, form, social, referral — tracked and logged. Enquiries that don’t convert immediately get a structured follow-up sequence: timed messages, callback prompts, reactivation triggers. For clinics running implants, Invisalign, or cosmetic work, this component alone typically recovers tens of thousands in revenue that was previously walking out the door.
Most web developers don't touch your operations because they don't understand clinic operations or your processes. We automate confirmations, reminders, recalls, digital intake forms, and patient communications — all connected to your PMS and booking system. The result: your front desk manages patients, not paperwork. Admin hours drop. DNA rates fall. Capacity fills.
For clinics that want to compete aggressively for organic search traffic as an ongoing strategy, we offer a separate monthly SEO package — content, technical improvements, local citation building, and performance reporting. Available as an add-on.
The system typically pays for itself within the first quarter of operation. Every quarter after that, it generates revenue the clinic was previously not capturing.
Custom-scoped to your clinic. From €6,000. No obligation.
We review your current website, booking system, and patient journey. We identify the gaps, establish the brief for every page, and agree the full scope. This is where the system is designed — before a single line of code is written.
We provide page-by-page guidance on what each section should cover. You supply the clinical content and practice-specific detail. We apply professional copywriting, conversion structure, and SEO expertise to finalise every page.
The booking system is integrated with your PMS. Enquiry capture and follow-up sequences are configured. Automation workflows are built and tested. AI tools are implemented where scoped.
Everything is tested end to end — booking flows, form capture, automation triggers, PMS sync. Your team is briefed on how the system works. The site goes live.
We don’t hand over and disappear. Structured post-launch support — monitoring performance, addressing issues, and helping the clinic adapt. Scope agreed at proposal stage.
Most clinics we work with do. The question is whether it’s generating consistent enquiries or just existing. A website that isn’t connected to a functioning booking system, isn’t capturing every enquiry channel, and isn’t following up on leads that go cold is a brochure — regardless of how it looks. We assess what you have before recommending whether to rebuild or restructure.
It is — and the return calculation is straightforward. A conservative conversion improvement at typical patient values recovers the investment within the first quarter of operation. Every quarter after that is additional revenue the clinic was previously not capturing. The question is not whether €6,000 is a lot. It is what the current underperformance is costing per quarter.
Six to ten weeks from discovery to go-live, depending on clinic size, PMS complexity, and how quickly content is supplied. The timeline is driven largely by content readiness — clinics that engage actively in Stage 2 move fastest.
We work with what you have where possible. If your existing booking system integrates with your PMS and supports the patient journey you need, we connect it. If a different tool would serve patients and staff better, we advise honestly and implement the transition. We never recommend replacing a system unless the case is clear.
Yes. Every system we build is configured in accordance with GDPR and Irish Data Protection Commission requirements. Patient data handling, consent mechanisms, form data storage, and third-party tool configuration are all reviewed and set up to the appropriate standard. We provide documentation to support the clinic’s compliance position.
Not always. If you have a clear picture of what your clinic needs, we can move directly to proposal. If you’re uncertain whether a full rebuild is the right investment, the Audit (€350 + VAT) identifies exactly what your clinic needs before you commit. Many clinics use the Audit to scope this engagement.
In some cases, yes. If the existing site has a sound technical foundation and the primary gaps are in booking integration, automation, and enquiry capture, we can work with and extend what you have. We assess the existing site at discovery stage and advise honestly on whether a rebuild or restructure is the better investment.
The Clinic Website & Patient Acquisition System is a done-for-you engagement for GP clinics, dental clinics, and medical consultants. It combines a premium healthcare website, PMS-integrated online booking, enquiry capture and follow-up automation, admin workflow automation, and AI tool integration — including Weave for out-of-hours enquiry capture and patient communication — into one connected system that converts patient interest into booked appointments. Wellmarkit is not a web design agency. We do not build brochure websites, manage social media, or run advertising campaigns. We build connected patient acquisition systems for regulated healthcare practices — where the website, booking, enquiry capture, follow-up, and automation work together as a single revenue-generating engine.
A clinic website presents information. A patient acquisition system is built to convert that information into booked appointments. The difference lies in the patient journey design — how enquiries are captured, tracked, followed up, and converted into confirmed bookings. Most clinic websites generate enquiries that are then lost because there is no structured process behind them. A patient acquisition system closes that gap.
Wellmarkit is a specialist healthcare advisory and implementation team led by David Callanan — a Chartered Accountant (ACA), CIMA-qualified professional, and LEO-authorised business mentor with 25 years of senior international experience at GE, Expedia, and GAVI (the Vaccine Alliance). David leads every clinic website engagement personally. The team works exclusively with regulated healthcare practices across Ireland, the UK, the US, and Switzerland.
A premium healthcare website with conversion-optimised architecture, professionally finalised copy developed in collaboration with the clinic, comprehensive on-page and technical SEO, local SEO, schema markup, Google Business Profile optimisation, mobile-optimised design, PMS-integrated booking, enquiry capture and follow-up automation, admin automation, and AI tool integration where appropriate.
Content is developed collaboratively. We provide page-by-page guidance on what each section should cover and how it should be structured. The clinic supplies clinical knowledge, treatment details, and practice-specific content. Wellmarkit applies professional copywriting and SEO expertise to finalise every page to a publishable standard.
Yes. On-page SEO, technical SEO, local SEO, and schema markup are included as standard in every build. Content is also structured for AI search tools. For clinics wanting ongoing organic traffic growth, a separate monthly SEO package is available.
For dental clinics: Dentally, Software of Excellence (Exact), and Aerona. For GP and medical clinics: CompleteGP, Socrates, Helix, Medserv, and Healthone. Where a clinic uses a different system, we assess integration options and advise accordingly.
Six to ten weeks from discovery to go-live, depending on clinic size, PMS complexity, and content readiness. You receive a specific timeline at proposal stage based on your clinic’s situation.
Structured post-launch support — monitoring performance, addressing issues, and helping the clinic adapt the system. The scope of post-launch support is agreed at proposal stage. An ongoing SEO package is available separately.
Yes. Every system is configured in accordance with GDPR and Irish Data Protection Commission requirements. Patient data handling, consent mechanisms, form storage, and third-party tool configuration are all reviewed and set up to the appropriate standard. We provide documentation to support the clinic’s compliance position.
The engagement starts from €6,000 and is custom-scoped to each clinic’s requirements. The exact price depends on clinic size, PMS complexity, number of services, and the scope of automation and AI integration. You receive a detailed proposal after the discovery session. The Clinic Growth & Systems Audit (€350 + VAT) is available as a diagnostic entry point if you’re not yet sure what the clinic needs. Practice Systems Automation is also available separately from €2,500.
Most clinic owners who request a proposal have known for some time that their website isn’t working hard enough. The discovery session is where that changes — and it costs nothing.
No pressure. If we’re not the right fit, we’ll tell you. Leave with a clear next step — even if you don’t hire us.
