Picture this. It’s 8pm Thursday evening and you are sitting on your sofa after a long day at work. You have a realisation; I need to look after myself a little better after this stressful week and decide to book a massage and go to a meditation session on Saturday morning. What is likely to be your next action? You will Google these two services & try to book online at a time & location that works for you.
The issue here is if you are the spa, the wellness clinic or the meditation centre and you do not have a website, then you will not even have a chance to be considered by the customer. The world has changed and if you rely on the people who pass your door and already know you, then you are missing out on a huge opportunity. Here are 7 reasons why you need a website for your wellness business.
1. A website demonstrates professionalism & credibility
Nearly 90% of customers agree that a website makes your business look more credible than competitors who only use social media. A website is critical starting point for your branding (e.g. branded email address, logo, colour palette for your branding). It is a platform from which you can tell the world what you do, how you do it and show off your awards and professional certifications.
2. Your website can attract new customers through Google
No business has a 100% customer retention rate, we all have customer turnover. Indeed, in some wellness businesses, a measure of success is that a customer does not come back. 99% of wellness businesses need to attract new customers and the most efficient and effective way to attract new customers is to be highly visible on Google. To appear on Google, you must have a website.
SEO (Search Engine Optimisation) on your website is vital to help your business rank well for relevant search terms and to attract a steady stream of new customers. There are numerous free SEO tools to help you get started on optimising your website without any prior training.
3. A website can encourage customers to contact you
As a website owner, you can put your contact details anywhere you like on your site (e.g. in the footer or header) and you can add those details to every page. You can also create a contact form, and this is a great way to protect your email from the dreaded spam.
4. Websites are easier to maintain now
WordPress is still No.1 however and for good reason. Whilst it is possible to build a website yourself, if you are planning to use it in a professional capacity, we strongly recommend that you hire professionals as every fault, error & design flaw will cost you clients, Google ranking and reputational damage. Once it is built, maintaining it is easier than you think with the some of the excellent block editors now available. Contact us at Wellmarkit for competitive quotes and get your site built by the most talented web design team dedicated to the wellness sector.
5. Showcase your products and services (a shop window to the world)
Show potential customers what they will get when they work with you by displaying high-quality content on your website. You can also publish important information about your products and services on your website to make sure you are attracting the right customers. For example, on Eva’s website we used an introductory video, services pages, and customer testimonials to show what Eva does, how she does it and how her customers perceive her services.
6. Your website establishes your place in the industry
Establish yourself as a leader in your field by building a high-quality website with features you and your customers need. Your customers should be able to see your schedule, book and pay online. You should always be looking at the leaders in your sector and matching them, they are succeeding because they are giving their customers what they need. Your website is a tool for your customers, not for yourself. At Wellmarkit, we only work with wellness businesses, so we know what is trending and how to get you to the number one position on Google.
7. Your website is an investment and will pay dividends over the long-term
Nearly 5 billion people are surfing the internet. You only need a tiny percentage of that audience to succeed in your business. As the world becomes more digitised, your business will become invisible to everyone unless you invest in a website with current technology. Contact Wellmarkit today and learn how we can help you to grow your business, save money, time, and energy.