Top Web Design Trends to Follow in Ireland

Female freelancer making new project as web designer and programmer on her computer following web design trends

In the fast moving domain of web design, trends come and go as quickly as they emerged. Businesses need to be aware of the trends in order to stay competitive and keep customers engaged on their website. Ireland is no exception, with its own set of web design trends that businesses should consider when building or updating a website for their business. With the help of Wellmarkit – experts in web design for healthcare and wellness business owners – we’re going to look at what trends are currently influencing website design in Ireland, and how you can make sure your website stands out from the competition.


Wellmarkit specializes in custom websites for medical clinics, dentists, physios, psychotherapists and counsellors & holistic therapists. When you work with Wellmarkit you can be sure that all aspects of your website are tailored specifically to fit your business’s needs – from content strategy through to UI design. The advantage of working with Wellmarkit is they understand the challenges faced by health and wellness business owners better than most competitors do; they know what solutions work best for these clients’ peers and how to deliver them successfully.


The top web design trends to follow in Ireland right now

Artificial Intelligence

It’s nearly impossible to avoid discourses surrounding the AI invasion in fields spanning design to content creation. Undeniably, AI design instruments have made significant strides, yet they’re far from usurping human designers and other creative mavens. In fact, AI’s potential is presenting global brands with unprecedented opportunities for audience interaction.

If you’re engaged in UX or UI design, it’s likely you’ll encounter a client requesting the development of a visually compelling chatbot. Chatbots act as virtual aides, offering users the chance to pose inquiries or access basic assistance when human customer service representatives are unavailable. Design is a paramount component of a successful chatbot, as it promotes user engagement.

Even without the integration of AI elements into websites or products, familiarity with AI tools is advantageous. As this technology evolves, it can expedite design decisions. For example, in prototyping, AI could streamline the integration of standard UI components from your company’s design repertoire, consequently accelerating product market launch.


Mobile-first Design

Woman with smartphone - mobile first website design Ireland

For health and wellness business owners in Ireland, mobile-first design is a key trend to follow. This is an approach that focuses on creating an experience tailored for the user’s mobile device first before designing a desktop version of the same site. By catering to the growing population of mobile users, it also helps to create an optimized and consistent user experience across all devices.

Wellmarkit understands this trend and has designed websites that are responsive and can be accessed from any device. With their expertise in the healthcare and wellness industry, they also ensure that these websites offer an easy-to-navigate interface that makes it simpler for people to quickly find what they need.

While mobile-friendly designs aren’t a novel concept, their importance has skyrocketed, making them a crucial web design trend for 2023. As of 2021, approximately 85% of Americans owned a smartphone, with many using these devices for tasks ranging from making reservations to scheduling vehicle services. If a company’s website proves to be subpar on mobile devices, consumers might migrate to competitors, leading to potential revenue loss.

Whether you’re an aspiring web designer or a seasoned veteran, understanding how to create responsive websites is crucial. Such websites should adapt seamlessly to a range of devices, from compact smartphones to large tablets, ensuring a positive experience for all users. The size of the buttons in your designs also requires careful consideration, given that most people operate their smartphones using their thumbs rather than their index fingers.


Dark Mode

Another popular web design trend in Ireland is dark mode. Dark mode has emerged as a prominent trend in website design, captivating users and designers alike with its sleek and modern aesthetic. With its dark color scheme, predominantly featuring shades of black and gray, dark mode provides a visually striking alternative to the traditional light background.

One of the primary reasons for the growing popularity of dark mode is its ability to reduce eye strain and improve readability, particularly in low-light environments. The high contrast between text and background elements in dark mode enhances legibility and prevents excessive screen brightness from causing discomfort. By reducing the amount of light emitted, dark mode also helps conserve battery life, making it especially appealing for mobile devices.

Apart from its practical benefits, dark mode has gained traction due to its inherent coolness factor. It exudes an air of sophistication, lending a touch of elegance to websites across various industries, including technology, fashion, and entertainment. The dark color scheme provides an ideal canvas for vibrant accents and vivid imagery, allowing important elements to stand out and grab users’ attention.

Moreover, dark mode offers a unique opportunity for designers to experiment with different color schemes and create striking visual contrasts. By strategically incorporating contrasting hues, such as vibrant blues, purples, or greens, designers can evoke a sense of drama and visual interest. This dynamic interplay between light and dark elements within the design can elevate the overall user experience and create a memorable impression.

Wellmarkit takes great care when implementing dark mode on their clients’ websites, ensuring that all colors used are carefully chosen to create a professional yet aesthetically pleasing look while also providing ease of use.



Not all users desire flamboyant websites awash with vibrant hues and whimsical animations. Hence, minimalism features among the leading web design trends for 2023. Minimalist aesthetics employ restrained color combinations and restrict design elements to the bare essentials for clarity.

Minimalism is another big trend when it comes to web design in Ireland this year. This style reduces clutter on websites which can help make them more user friendly and give visitors a better experience overall. When considering minimalism for health and wellness business owners, Wellmarkit creates designs with only essential elements visible; eliminating anything that might detract from the main message or purpose of the website.

They also make sure there are no distractions such as ads or banners so visitors can easily find what they are looking for without getting sidetracked along the way.

Though embracing a minimalist design offers a host of benefits, careful attention is needed to maintain overall design equilibrium. An abundance of white space can highlight even the smallest misplacement.

One example of minimalism is the TED website, known for its global dissemination of TED Talks. While it adheres to minimalism, it is far from being dull or monotonous. The vibrant attire of presenters or their strikingly colorful presentation slides as depicted in the thumbnails at the top of the page enlivens the website without cluttering it with numerous design elements. Abundant white space around each video helps prevent information overload for the user.


Augmented Reality

Augmented reality, a fusion of computer-generated content and real-world elements, creates a more immersive user experience. Thanks to technological breakthroughs, an increasing number of brands are integrating AR elements into their websites. A prime example is Amazon’s Virtual Try-On feature. Users employ their smartphones to virtually “try on” shoes, enabling them to explore various styles and color combinations prior to placing an order. This not only boosts sales for Amazon but also mitigates returns from customers dissatisfied with their chosen styles.

IKEA, too, employs augmented reality to heighten user engagement and foster brand loyalty. The company offers a design lab to assist customers in selecting the perfect furniture and accessories. IKEA Studio even lets customers create 3D room layouts using their smartphones, making it easy to experiment with different product combinations. For instance, customers can use IKEA Studio to check the compatibility of a furniture piece with their existing space or find a rug that harmonizes with their room decor.

 Bold Typography

Bold typography has become increasingly popular in recent years due to its ability to draw attention while still remaining legible at small sizes. This style works particularly well when combined with minimalistic designs because bold typography allows certain elements of a page such as headings or buttons stand out more clearly than if they were presented in normal font sizes or weights. Wellmarkit takes advantage of this trend when designing websites for their Irish clients by choosing fonts that pair well with minimalistic designs while still making important messages stand out from other content on each page.


3D Design

Finally, 3D design is another web design trend gaining traction in Ireland this year due to its ability to create immersive experiences for users online with realistic images & visuals created using 3D modelling tools such as Blender & Maya among others.

3D design has rapidly gained momentum as a captivating trend in website design, revolutionizing the way users interact with and perceive digital content. By incorporating three-dimensional elements, websites can offer a heightened sense of depth, realism, and interactivity, resulting in an immersive and engaging user experience.

One of the key advantages of 3D design is its ability to bring static objects to life. With the integration of depth, lighting, and textures, websites can showcase products, graphics, and illustrations in a more dynamic and visually appealing manner. This interactive approach allows users to explore and interact with objects from different angles, providing a more realistic representation of the physical world.

Furthermore, 3D design enables websites to create visually stunning and memorable environments. By leveraging advanced rendering techniques and animation, designers can construct virtual spaces that transport users to imaginative and captivating settings. Whether it’s a futuristic cityscape, a natural landscape, or an abstract art installation, the use of 3D elements adds an element of surprise and wonder, captivating visitors and encouraging them to stay longer on the site.

In addition to aesthetics, 3D design can enhance the user interface and improve usability. By utilizing three-dimensional interfaces and interactions, websites can provide intuitive navigation and seamless transitions between different sections or pages. This spatial design approach allows users to understand the website’s structure more easily, making it simpler and more enjoyable to navigate through complex information or content.

Another benefit of 3D design is its versatility across various industries and sectors. From e-commerce and product showcases to gaming and entertainment, 3D elements can enhance the presentation of products, convey narratives, and create interactive storytelling experiences. This trend has become particularly relevant in sectors such as architecture, interior design, and fashion, where the ability to showcase realistic 3D models or virtual simulations adds significant value to the user experience.

However, incorporating 3D design into websites does pose challenges. It requires specialized skills and software tools, making it a more time-consuming and resource-intensive process compared to traditional two-dimensional design. Optimizing 3D assets for performance and loading times is also crucial, as heavy files can negatively impact website speed and user experience.

Furthermore, compatibility across different devices and browsers is a consideration when implementing 3D design, as not all platforms may support the necessary technologies or render the content accurately. It is essential for designers to ensure a graceful fallback for users who may not have the required hardware or software capabilities to fully experience the 3D elements.

Wellmarkit combines this technology with their expertise in medical aesthetics & visual communication strategies allowing clients have a 3d representation of their products & services online without compromising any information about them online either due privacy laws


Mobile Responsive web design trends and web devices

Web Design Trend – FAQs


Why should I follow web design trends in Ireland?

Keeping up with the latest web design & SEO trends in Ireland is important as it ensures that your website stands out from the competition. This is especially true for businesses operating in the health and wellness industry, as having a modern, engaging website is essential for attracting customers online. By staying up-to-date with the latest trends, you can ensure your website looks professional and attractive to potential customers.

Partnering with a reputable web design agency such as Wellmarkit allows you to have a team of experienced designers working on your project. Wellmarkit understand the specific needs of healthcare and wellness business owners and know which solutions work best for their peers, so they can create an effective website that meets your expectations.


How can I implement these trends on my website?

Website traffic and mobile responsiveness IrelandImplementing these trends on your website can be done by either hiring a freelance web designer or partnering with an experienced web design agency such as Wellmarkit. Working with a professional designer or agency gives you access to experts who are knowledgeable about the latest technologies and understand how to integrate them into your website.

If you decide to go down this route, be sure to do your research beforehand and make sure you’re getting the best value for money. Alternatively, if you want a straightforward solution without any fuss, there are tools such as Wix or Squarespace which provide ready-made templates so all you have to do is plug in your content and create a stylish website quickly and easily.


Staying up to date with the latest web design trends in Ireland is essential to creating a modern and engaging website that attracts more visitors. Mobile-first design, dark mode, minimalism, bold typography, and 3D design are some of the top trends that you should consider incorporating into your website. By doing so, you can create a unique and memorable user experience for your Irish audience and gain a competitive advantage in the digital landscape.

Wellmarkit is the ideal web design partner for Irish healthcare and wellness business owners aiming to keep up with the latest web design trends. Our team’s expertise and understanding of each client’s unique challenges mean that we can provide creative solutions tailored specifically to their needs.

Whether it’s mobile-friendly responsive designs, engaging visuals, or dynamic content, Wellmarkit has the experience, skills and insights necessary to create a modern website that will boost visitors and conversions. We help businesses stand out from their competitors while also providing a great user experience that encourages customers to interact with their websites. With our comprehensive web design services, you can be sure that your website meets all the latest trends in web design and digital marketing which are essential for success in today’s market.


About Wellmarkit

Wellmarkit mentoring, Digital Marketing & web design servicesWhy are some Health & Wellness business owners more successful in growing their practice / clinic / business than you are? Ask us! We probably helped them. We created Wellmarkit to support Health & Wellness business owners who struggle with 4 main pain points:

1. Difficulty with finding & retaining clients in order to maintain a steady income.
2. Challenges with marketing and promoting their services.
3. Difficulty with business management: Tax, accounting, planning and knowing what is best practice in running the practice.
4. Difficulty with managing administrative tasks: Administrative tasks, such as billing, record-keeping, insurance, time management can be burdensome.

At Wellmarkit, we specialize in supporting health and wellness business owners with high-quality yet affordable services. Our services include:

• Website design & development, online booking, branding, logo and graphic design.
• Online marketing, marketing strategySEO (Search Engine Optimisation) & social media.
• Group & one-to-one business mentoring + advisory services. We regularly run training courses & workshops on all of the aforementioned topics.

Since we focus 100% on health and wellness businesses we bring expertise to the table that our generalist peers lack. If you want to know why your competitors are booked out and rank towards the top of Google search, ask us! We probably helped them get there. Wellmarkit are the No.1 Marketing & Web Design team for Health & Wellness businesses.

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