The Ultimate Guide to Therapist Marketing

Digital Marketing Strategy for therapists

The Ultimate Guide to Therapist Marketing

Therapy businesses are becoming more and more numerous. People are more open to attending and the stigma associated is diminishing. People are more motivated to improve their mental health. If you are a therapist starting out, or already run a therapy business but need help to improve your therapist marketing strategy, this article is for you. In this article, we’ll discuss five of the best therapist marketing tips for your therapy business. We’ll also provide tips on how to implement each strategy. So let’s get started!
Therapy businesses are no different than any other business when it comes to marketing. They need an effective marketing strategy to reach their target audience. Without a therapist marketing strategy in place, it can be difficult to attract new clients and grow your business. There will also be a lot of money wasted reaching people who are not your ideal audience.

Why marketing your therapy business is important:

1. It helps you reach more people
One of the main benefits of marketing is that it helps you reach more and the right people. With a strong marketing strategy in place, you can reach more potential clients online and offline. This can help you grow your business and attract new clients. Your costs will also be lower as you are using effective strategies to get your message out to only the groups of people you want to target.
2. It builds brand awareness
Brand awareness is another key benefit of marketing your therapy business. When people see your brand or logo often, they’re more likely to remember it and eventually do business with you. Brand awareness is essential for any business and should be a key part of your therapist marketing strategy.
3. It establishes credibility
Establishing credibility is another important goal of marketing your therapy business. By portraying yourself as an expert in your field, you can earn the trust of potential clients and increase the chances of doing business with them. Marketing is one of the best ways to establish credibility and promote your business to potential clients.
Woman attending a counselling, spychologist marketing, seo, website design

Determining the right therapist marketing strategy for your practice

Marketing can feel overwhelming to those who are not used to working in it. Even more so today as there are so many marketing channels (Google, Facebook, Instagram, Tiktok, Youtube, Twitter, SNAP). Marketing trends change quickly and different demographics using different marketing & media channels. Developing a marketing plan with the right strategies, will enable you to marketing your practice efficiently & at low cost. Before you begin marketing & advertising your practice, ask yourself these important questions:

Who are your ideal clients? Who do you want to reach?

Therapy patients come from all walks of life. You must understand your target audience before beginning any therapist marketing strategy. When you have identified your target audience, you can begin tailoring your marketing messages to reach them. Trying to appeal to everyone will only result in a confused and ineffective message.
Segmenting your market also allows you to allocate your resources more efficiently. If you are specifically targeting mothers with young children, Facebook is most likely to reach that demographic. Whereas, if you are targeting corporate employees, LinkedIn might be a better channel for you.

What do potential clients need in my area?

Therapy is a diverse field with a myriad of specialties. The key to success in any therapy practice is to focus on a specific niche market. Market research will identify the best niches to focus on.
Market research is the process of studying the needs and wants of your target market. It helps you understand what potential clients are looking for in a therapist. Market research will also identify which niches are most profitable. It also helps to understand your competition and how to best differentiate yourself.
Another way to do market research is by analyzing industry trends. What topics people are talking about online and in the news? Analyzing this can give you an idea of the issues people are struggling with and may need help with. This information can be used to create marketing messages that resonate with your target market.
As a full service therapist marketing agency, Wellmarkit help lots of therapists by doing competitor research in your local area. We analyse internet traffic volume and search volume for different keywords related to therapy. Google Keyword Planner & Ahrefs software can provide great market research visibility.
Digital Marketing Strategy

Other important considerations for therapists

Trust: There are many things potential clients need when looking for a therapist. The most important thing is trust. Potential clients need to be able to trust that you will listen to them and help them with their problems. Building trust takes time, so it is important to be patient when working with potential clients. You need to establish in your marketing message that you can provide this.
Convenience: Another important factor is convenience. Potential clients need to be able to easily access your practice and get an appointment that works for them. Make sure your website and office are easy to find and navigate. Additionally, offer a variety of appointment times to accommodate different schedules.
Affordability: Finally, potential clients need to feel like they can afford your services. If you charge too much, your target market may not be able to receive the help they need. However, if you charge too little, you may not be able to cover the cost of your overhead. Find the right price point for your area and be transparent about what services cost.
There are many others including empathy, the therapists approach and expertise.

What are your marketing goals?

Before you start a marketing campaign, it is important to have measurable and achievable goals. Setting clear objectives will enable you to track the success of your campaigns and modify them accordingly. Additionally, having well-defined goals will help keep you focused on what is most important for your business.
Some common therapy marketing goals include:
– Increasing brand awareness
– generating leads
– boosting website traffic
– conversion of leads into patients
– fostering patient loyalty / retention
What are your unique selling points?
In order for your marketing to be effective, you need to be able to articulate what makes you and your practice unique. This could be anything from your qualifications and experience to your approach to therapy or the types of patients you work with. Simon Sinek has a great video called “Starting with Why”. I encourage you to watch it as it knowing your “Why” will be a huge factor in your marketing success.

When developing marketing materials, include your unique selling points so that potential patients can see what sets you apart from the competition.

What is your budget?

One of the most important considerations when planning your therapist marketing strategy is your budget. It is important to consider how much you are willing to spend on each campaign. There are low-cost marketing channels available. Depending on your goals & audience, they may not be effective. It is important to do some research to find the ones that will work best for you.
If you do your market research properly and your campaigns are setup properly then Marketing will not be expensive in the longer term. A reasonable marketing budget for growth should be 10% of income. This will fall as you become established & your brand builds awareness. You might think 10% of income is a lot but if you earn $4 for each $ you spend, this is not expensive it is a great return on investment.
When you have completed your market research & answered the above questions, you are ready to develop a therapist marketing strategy. Which marketing strategies will work best for you depend on many factors. It can take some trial and error to discover what works for your niche and target markets. Your location, niche & local demographics are just a few of the variables which mean there is no one ideal strategy that works for all therapists. Here are 5 effective digital marketing strategies for therapists to explore:
Digital Marketing for Therapists, Healthcare & Wellness businesses


5 Effective Digital Marketing Strategies for Therapists


1. Referrals

Word-of-mouth referrals from clients are amongst the most effective ways to market your therapy practice. When it comes to marketing a psychotherapy practice, referrals are key. After all, what could be more trustworthy than a personal recommendation from someone who has worked with you? Ask Wellmarkit about our recommended strategies to encourage referrals.

2. Social Media Marketing

Social media is a powerful marketing tool that can be used to reach a large audience with minimal effort. A strong social media presence can increase brand awareness, generate leads and boost website traffic. It also gives an opportunity to build relationships with potential and current patients. Wellmarkit have a lot of caveats around the use of social media especially for therapists. This is especially the case for mental health therapists (psychotherapists, psychologists, Counselors, Gestalt…)

3. Content Marketing

Content marketing is a great way to establish your practice as an expert in your field. Writing and distributing high-quality content will attract the attention of potential clients. It also builds trust with your audience because they will see you as authority on the subject. Additionally, content marketing can help to boost website traffic and generate leads.

4. Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is online advertising that allows you to target potential clients who are actively searching for the types of services you offer. PPC ads are displayed on search engines and other websites, and you only pay when someone clicks on your ad. This type of advertising can be an effective way to generate leads and boost website traffic. Google Ads is the most popular PPC Ad partner.

5. Email Marketing

Email marketing is a great way to stay in touch with current and potential patients. By sending regular newsletters, you can keep your practice top-of-mind and build relationships with your audience. Additionally, email marketing can be used to generate leads and boost website traffic.


Marketing for therapist businesses is essential for getting the word out about your services and attracting new patients. Before you start spending money on marketing campaigns, it is important to do some market research to determine which strategies will be most effective for reaching your target audience. The five digital marketing strategies we have listed are a great place to start. So what are you waiting for? Get started today!
Still feeling a bit daunted? That’s ok, you certainly are not the only one. With so many marketing channels, so little time and ever more competition, it is not easy to do handle all of this and do your day job. That is where Wellmarkit come in.
Wellmarkit provide Marketing, Technical Support & Business Mentoring to business owners in the Health & Wellness community. We are your Marketing, Website Developer & Business Advisors, available when you need us. Wellmarkit are a full service team 100% dedicated to helping therapists succeed. Here are some of the ways we can support you.
𝐖𝐞𝐛𝐬𝐢𝐭𝐞𝐬: Wellmarkit build affordable & high quality websites for Health & Wellness business owners (Clinics, Medical Practices, Mental Health / Holistic Therapists & Charities. We also provide affordable website maintenance. With Wellmarkit, you get a $5,000+ website for a fraction of the cost.
𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Wellmarkit support Health & Wellness business owners with Marketing Strategy, yearly Marketing Plans, Search Engine Optimization, Market Research & competitor Analysis & Conversion Rate Optimisation.
𝐌𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠: Wellmarkit support Health & Wellness business owners with Financial Analysis, Pricing, Cash Flow Analysis, Profitability Analysis & Feasibility Studies.
Contact us today so that we can help you focus stand out from the crowd.