How to Write a Blog Post (7 Easy Steps)
So you want to start a blog, but you’re not sure where to begin? That’s where this blog post comes in! In it, we’ll give you a simple step-by-step guide to help you write your very first blog post outline. By the time you’re finished reading, you’ll have all the tools you need to start creating high-quality content that your readers will love.
1) Choose a topic that you’re passionate about.
The first step to how to write a great blog post is to choose a topic that you’re passionate about or that your audience will be interested in. We don’t blog to fill space on our website. We do it because we are interested in the area and are authoritative on the subject. Most importantly, we blog because we can share useful information with our intended audience. This will help ensure that your content is engaging and informative.
If you’re not sure what to write about, try brainstorming a list of potential topics. Unfortunately, most people miss the target when they write blog posts because they are writing what they want to write about only and not considering what people are searching for in relation to a specific topic. That’s where good SEO software (SEMrush or Ahrefs) + Health & Wellness marketing experts like Wellmarkit can help you. We can research search traffic for topics and come up with a list of topics relating to your niche and service offerings that will generate lots of traffic for you.
Once you’ve settled on a topic, it’s time to move on to Step 2.
How to Write a Blog Post – Step 2
Do some research.
Once you’ve chosen a topic, it’s important to do some research. This will help you understand the subject matter better and provide valuable insights for your readers. When researching, be sure to look for reputable sources that offer accurate information.
When it comes to selecting an appropriate content format for your blog post, there are a few different things you need to consider.
The first thing you need to think about is your audience. What type of information will they be most interested in? Once you have a good idea of what your readers want to read, you can start thinking about the best way to deliver that information.
Another thing you need to take into account is the tone and style of your blog. Are you trying to come across as fun and casual, or more professional and serious? The content format you choose should reflect the tone and style of your blog.
Finally, consider the length of your post. Will it be short and sweet, or more in-depth? Again, the content format you choose should be tailored to the length of your post.
Now that we’ve covered some of the basics, let’s take a closer look at some specific content formats you might want to consider using for your blog posts.
There are a few different content formats you can choose from when writing your blog post. These include:
-List posts: These are posts that are formatted as lists, with each item in the list being its own individual point. List posts are typically easy to read and digest, which makes them perfect for busy readers.
-How-to posts: As the name suggests, these posts offer step-by-step instructions on how to do something. They’re great for readers who are looking for specific information or tips on a particular topic.
-Product review posts: These types of posts provide an in-depth look at a particular product or service. They can be helpful for readers who are trying to decide whether or not to purchase a certain product.
-Case study posts: Case studies offer an in-depth look at a particular issue or problem, and how it was solved. They’re often used to showcase the successes of a business or individual.
Once you’ve gathered all of your information & decided on a format, it’s time to move on to Step 3.
How to Write a Blog Post – Step 3
Create an outline.
The next step is to create an outline for your blog post. This will help keep your thoughts organized and ensure that your content flows smoothly. To create an outline, simply list out the main points that you want to cover in your blog post. These main points will most likely also be your H2 headings. Once you have your main points, you can start fleshing out each point with more details.
You literally cannot cover everything about a particular topic on one blog post. This is why you now must choose an angle. In essence, you are taking a position, and you should focus on one aspect at the expense of all other possibilities. For example, if you are writing about anxiety in teenagers, there are multiple angles you can take:
1) How to deal with anxiety in teenagers
2) The causes of anxiety in teenagers
3) The effects of anxiety in teenagers
4) How to help a teenager with anxiety
5) Signs that a teenager is suffering from anxiety
6) 10 ways to reduce anxiety in teenagers
7) The benefits of reducing anxiety in teenagers
8) How to create a support system for teenagers with anxiety
You cannot cover everything comprehensively in one blog post so you must choose. In actual fact, it is the position you take that makes your blog post unique, interesting, & relevant for readers. That is what makes it stand out.
A good suggestion is to check out the top-ranking pages on Google so that you get a sense of which angle is best to take.
Once you’ve created an outline, it’s time to move on to Step 4.
How to Write a Blog Post – Step 4
Write a catchy blog post headline.
Once you’ve created an outline, it’s time to write a catchy headline for your blog post. The headline should be attention-grabbing and make use of keywords that relate to your topic. A good headline will entice readers to click through and read your blog post.
Here are some examples of great headlines we would use for a blog post about yoga mats:
- The Best Yoga Mats for Every Type of Yoga Practitioner
- Yoga Mats to Help You Achieve the Perfect Pose
- The Most Popular Yoga Mats of the Year
- The Best Eco-Friendly Yoga Mats
- Yoga Mats That Will Up Your Practice
- The Most Unique Yoga Mats You’ve Ever Seen
After writing a headline, it’s time get writing the main body of the blog post.
5) Write engaging copy.
Now it’s time to start writing the body copy for your blog post! When writing, be sure to focus on making your content engaging and informative. Use short paragraphs and actionable sentences so that readers can easily digest your information.
Also be sure to include relevant images, videos, or infographics throughout your blog post, as they can help break up the text and make your content more visually appealing.
Most likely, you want to write a high-quality blog post that competes for traffic that currently goes to your competitors. Having access to specialist SEO software can again really come to the rescue. Wellmarkit uses a combination of SEO tools, which include content gap analysis. We can search for the current top-ranking pages for your chosen topic and identify the keywords that your competitors are targeting. We can then analyze your blog content versus your competitors’ and identify areas where you need to improve in order to outrank them.
When writing your blog post, be sure to plan out both an introduction and a conclusion. The introduction should grab the reader’s attention and give them an overview of what the blog post will be about. The conclusion should summarize the main points of the blog post and leave the reader with something to think about.
After writing the body copy, it’s time for Step 6.
How to Write a Blog Post – Step 6
Optimize for search engines
Once you’ve written the body copy for your blog post, it’s important to optimize it for search engines (such as Google or Bing). This can be done by sprinkling relevant keywords throughout your content in order to improve its ranking on search results pages. When optimizing your content, however, be sure not to overdo it as this can result in penalties from search engines. There are a host of other important actions you must take in order for your blog post to have a change to rank high on Google. These include:
1) Use keyword-rich titles
2) Use keyword-rich headings (H2, H3, etc.)
3) Use keywords throughout the body copy
4) Optimize images with alt text
5) Add internal links to other relevant blog posts
6) Add external links to high-quality websites
7) Optimize the meta tags (title, description, etc.)
8) Use social media to share your content
7) Proofread and publish.
The final step is to proofread your blog post for any spelling or grammatical errors. Once you’re satisfied with how it looks, simply hit publish and voila—you’ve successfully written your very first blog post!. Congratulations! You did it!
There are many software programs that can help with proofreading draft blog posts. Some examples include Grammarly, ProWritingAid, and Hemingway Editor. These programs can help to identify errors in grammar, spelling, punctuation, and more. They can also offer suggestions for how to improve the overall clarity and quality of your writing.
Writing a great blog post doesn’t have to be complicated or time-consuming. By following these 7 simple steps, you’ll be able to churn out high-quality content that engages and informs your target audience in no time!
Learn more about how to write a great blog post by visiting our website today! “Thank you for reading.”
Are you struggling with finding the right topics for you blog posts? Do you need help structuring your blog posts, finding keywords, or finding time to write high-quality blog posts for your audience? You are not alone. Many people like you also struggle with this. There are many things to be considered when writing a blog post and lots of technical rules to observe in order to have a chance for your content to rank on Google.
That’s where Wellmarkit can help. We specialize in helping Health & Wellness businesses grow. We know your business, your processes and what your audience is looking for. Contact us today to make blogging, content creation, and attracting your target audience easy and quick. You get to focus on what matters: your clients.
About Wellmarkit
Why are some therapists, Health & Wellness business owners more successful in growing their practice / clinic / business than you are? Ask us! We probably helped them. We created Wellmarkit to support Health & Wellness business owners who struggle with 4 main pain points:
1. Difficulty with finding & retaining clients in order to maintain a steady income.
2. Difficulty with marketing and promoting their services.
3. Difficulty with business management: Tax, accounting, planning and knowing what is best practice in running the practice.
4. Difficulty with managing administrative tasks: Administrative tasks, such as billing, record-keeping, insurance, time management can be burdensome.
At Wellmarkit, we specialize in supporting health and wellness business owners with high-quality yet affordable services. Our services include:
• Website design & development, online booking, branding, logo and graphic design.
• Online marketing, marketing strategy, SEO (Search Engine Optimisation) & social media.
• Group & one-to-one business mentoring + advisory services. We regularly run training courses & workshops on all of the aforementioned topics.
Since we focus 100% on health and wellness businesses we bring expertise to the table that our generalist peers lack. If you want to know why your competitors are booked out and rank towards the top of Google search, ask us! We probably helped them get there. Wellmarkit are the No.1 Marketing & Web Design team for Health & Wellness businesses.
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